Whether on social media or on blogs, there’s always that decision that content creators have to make on whether to create evergreen or trendy content.
First up, evergreen content means content that is relevant for a very long period of time. Hence, the term, evergreen.
On the other hand, trendy content is based on what’s popular at the time of content creation.
As someone who manages a lot of my own content now, I’m sometimes faced with these particular choices.
I find that, as you start, you’re better off setting the tone of your work by providing content that’s evergreen. And when you’ve created enough of your foundational, evergreen content, you’re then more suited to talk about topics that are trending.